I put problem-solving at the center of everything I do. I believe that’s the reason design exists. The key to solving problems is in the users’ decision-making process, which’s affected by their emotions. When we understand how they make decisions, we can design the perfect solution for them, and then increase conversion rates.
My parents always told me “people come first”, and only when I faced corporate decisions I really understood what they meant.
A company is a group of people with a certain commercial goal, a brand is a gut feeling people have about a company. It’s all connected to human emotions.
My methods increase sales by digging deep into users’ minds and emotions, but “with great power comes great responsibility” – That’s why I make sure to only work with interesting people that really believe in their product’s ability to solve a problem.
My studio is where all of my methods, processes, design values, and pretty much everything I know come to life on a daily basis. Together with my amazing team(love you guys) work with fascinating startups and entrepreneurs to help them provide a better solution for more people. I couldn’t have been more proud of the things we do! you should really check us out.
Ido’s team was flexible, super creative and had 24/7 service. They lead the creative process from beginning to end and delivered an outstanding outcome.